The advertising is already visible on two full-color 9 × 12 surfaces.
One ZIP. One category. One local leader.
OWNYOUR
MARKET.
Premium 9" x 12" neighborhood direct mail. One business per category. One ZIP territory released at a time.
EXCLUSIVE CATEGORYPREMIUM CREATIVELOCAL AUTHORITYBUILT TO BE KEPTEXCLUSIVE CATEGORYPREMIUM CREATIVE
THE CASE FOR MAILBOX MEDIAYOUR AD DOESN’T WAIT
0envelopes to open 84%read mail the same day 81%take an action 51%share the mail
YOUR AD DOESN’T WAIT
INSIDE AN ENVELOPE.
A Territory First mailer puts the offer, brand and phone number directly in view while the piece is being handled—without an envelope standing between the homeowner and the message.
Secure your categoryConsumers reporting same-day direct-mail readership in Lob’s 2025 study.
Consumers reporting an action after receiving a direct-mail piece.
Consumers who often or sometimes share direct mail with friends and family.
Traditional envelope mailOpen first. Then discover the offer.
AN EXTRA STEP BEFORE THE AD IS VISIBLE
Territory First 9 × 12 mailerPick it up. The offer is already in view.
FULL-COLOR ADVERTISING ON BOTH SIDES
Industry research is directional and does not guarantee campaign results. Sources: Lob 2025 Consumer Insights, Lob 2024 Consumer Insights, and the USPS Household Mail Survey.
01 / HOW IT WORKSFOUR STEPS TO
01 02 03 04
A simpler way to reach local homeowners
FOUR STEPS TO
OWN YOUR CATEGORY.
We manage the design, print coordination and delivery so your team can focus on turning local attention into appointments.
Review the open ZIP
We release one ZIP-code territory at a time, then add new ZIPs as they become available.
Reserve your category
Only one business from each service category appears in a territory.
Approve your creative
We build your ad, refine the offer and send a final proof for approval.
Own the mailbox
Your business arrives in a premium, useful mailer designed to be noticed.
02 / THE MAILERTWO SIDES. FOURTEEN ADVERTISERS.
Territory
FirstOwn your market.Front Front Back Back
Premium cooperative direct mail
TWO SIDES. FOURTEEN ADVERTISERS.
ONE BUSINESS PER CATEGORY.
A high-impact 9 x 12 format with a featured anchor, premium front positions, a double-width spotlight and category-exclusive ads.
Front of mailer1 anchor + 6 category partners
TerritoryFirstOwn your market.
Featured anchorYour companyYour strongest offer
HVACExclusive offer
PestExclusive offer
PlumbingExclusive offer
Garage DoorsExclusive offer
LandscapingExclusive offer
PaintingExclusive offer
Back of mailer1 spotlight + 6 category partners
Featured Anchor
The largest, most dominant position on the mailer.
Front Category
Premium visibility alongside the featured anchor.
Spotlight Partner
A double-width position built for a strong offer.
Back Category
A focused category-exclusive ad with clear value.
03 / CATEGORY LINEUPTHE RIGHT BUSINESS.
Built for homeowner services
THE RIGHT BUSINESS.
THE RIGHT TERRITORY.
Territory First is designed for trusted local companies that benefit from repeat visibility, strong offers and category exclusivity.
Check your category01Roofing
02HVAC
03Plumbing
04Electrical
05Windows & Doors
06Kitchen & Bath Remodeling
07Basement Waterproofing & Foundation Repair
08Garage Door Services
09Concrete & Driveways
10Landscaping & Lawn Care
11Tree Service
12Pest Control
13Interior & Exterior Painting
14Gutter Installation & Cleaning
Local visibility that feels premium
BE SEEN AS THE
LOCAL CHOICE.
The mailer is built to feel useful, credible and worth keeping. Your offer appears alongside other trusted local businesses without a direct category competitor.
- Stronger neighborhood recognition
- A clear, professionally designed offer
- ZIP-code territory exclusivity
04 / FREQUENTLY ASKED QUESTIONSLOCAL ADVERTISING,
The essentials
LOCAL ADVERTISING,
MADE CLEAR.
A premium mailer, a defined ZIP territory and one advertiser per business category.
What makes Territory First category exclusive?
Each available ZIP territory features only one advertiser from each home-service category, so your ad does not appear beside a direct category competitor.
What size is the Territory First mailer?
Territory First uses a premium, full-color 9 x 12 mailer with advertising on both sides.
Does Territory First design the advertisement?
Yes. Territory First builds the ad, helps refine the offer and provides a final proof for approval before production.
How are territories made available?
Territory First releases one ZIP-code territory at a time, then adds new ZIP codes as they become available.
05 / LOCAL MARKETING SOLUTIONSFROM THE MAILBOX
01 02 03
One brand. Multiple ways to be seen.
FROM THE MAILBOX
TO THE SCREEN.
Build awareness with premium direct mail, capture online intent with digital advertising or connect both channels in one coordinated local campaign.
Category-exclusive direct mail
Premium 9 x 12 neighborhood advertising with one business per category.
Explore this solution →Digital advertising management
Focused digital campaigns built to reinforce recognition and generate measurable action.
Explore this solution →Integrated local marketing
A connected strategy that carries the same promise from the mailbox to the screen.
Explore this solution →06 / MARKETING INSIGHTSTURN LOCAL ATTENTION
View all insights
Direct mail + digital advertising
TURN LOCAL ATTENTION
INTO ACTION.
07 / CLAIM THE TERRITORYLET’S FIND YOUR
Category availability is limited
LET’S FIND YOUR
TERRITORY.
Tell us about your business and the available Territory First ZIP you are responding to. We'll follow up with category availability, placement options and campaign details.
One businessper category, per territory
Available ZIPsreleased one territory at a time
Premium supportfrom creative through delivery